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Category Archives: Advertising

AOL’s Quarterly Earnings: Dialup and Advertising

As covered on TechCrunch, AOL’s earnings beat analyst estimates today, coming in at $.035 per share, with a total income of $28.5M on a revenue of $540M. Before we all pop the champagne, however, let’s take a look at the actual numbers: Of the $541M in revenue, $361.2 comes from advertising, or almost precisely 2/3 […]

KPCB Internet Trends: Ad Dollars Shifting from Print to Online

Tl;dr Ad dollars aren’t evaporating, they are just following eyeballs from off-line to on-line. Mary Meeker’s 2012 “Internet Trends” presentation also serves as the basis for this post — there may be a few more to come. It really is a great presentation, and worth going through. Anyhoo… I’ve talked in some recent posts comparing […]

Value: Television Ratings v. Online Users

I’m a huge fan of the Nerdist Podcast. I only found it a couple months ago, but I’ve listened to multiple dozens since then. Great interviews, great banter, great stuff. However, a warning: it often runs very, very blue, so, if you go and listen and are offended, don’t say I didn’t tell you. Anyways. […]